Plan On It!
CMI Resources and Cosmoprof North America

CMI’s Convention Housing and Contract Negotiations Produce Stylish Trade Show

Challenge:
• Wanted experienced contract negotiator for annual trade show
• Needed a company that could handle several meetings throughout the year
• Needed a proven housing solution for multiple-hotel trade show

Solution:
• Hired CMI Resources

Results:
• Attrition Liability eliminated
• Satisfied attendees at trade show, symposium, and expo
• Flawless management of exhibitor sub-blocks

For anyone in the global beauty industry,
Cosmoprof is one of the most significant annual events on their professional calendar. This is where new products are launched, new companies are empowered and new business deals are inked.

CosmoProf North America is held every year in Las Vegas, Nevada. No other city hosts more major conventions, and with high demand for hotel rooms year round it can be difficult to negotiate a rate that will please both attendees and the trade show organizers. That’s why CosmoProf Director Eric Horn turned to CMI Resources, a travel management company renowned for effective contract negotiations, flawless convention housing services, and exceptional customer service.

“I never wanted to use an outside company,” admitted Horn. “For years we did all of our arrangements in house. We tried another company once, but it didn’t work out, and that made us even less inclined to try again. But in 2001 we needed help, and after meeting
CMI’s Managing Director Paul Bruno, I knew we’d be in good hands. I asked him to negotiate a good hotel deal for us, assist with site selection and manage housing reservations.”

Because
CMI is recognized as a multimillion-dollar purchasing organization, the company has substantial clout with major hotel chains. CMI was able to secure a favorable room rate, even in a money-talks town like Las Vegas. Plus, the company used it’s site selection expertise to find the right space that would make CosmoProf a beautiful experience for its attendees.

CMI Resources did such a remarkable job with CosmoProf that The Professional Beauty Association now uses them for all of its important annual events, including the Professional Beauty Association Symposium and the International Salon and Spa Expo,” Horn said. “It’s been six years now and we wouldn’t dream of using anyone else.”

Click here for the next client testimonial